About Girl With A Mac
Girl With A Mac is a blog started by two Binghamton University students in October 2009. The blog focuses on what technology means to "Generation F," the Facebook/MySpace/Twitter Generation, and also focuses on how businesses can adapt to the way Generation F thinks, works and uses technology. Relevant articles, as well as interviews from various sources will be posted regularly.
Generation F
What exactly does Generation F mean? According to Gary Hamel's article, "The Facebook Generation vs. the Fortune 500," Generation F refers to the generation who has grown up online. Hamel believes this experience of growing up online will shape expectations of the workplace, with Generation F expecting the social environment of the Web to become the social environment of work. Hamel expects this younger work force to measure a company's work environment with the following 12 work-relevant characteristics of online life:
1. All ideas compete on an equal footing.
2. Contribution counts for more than credentials.
3. Hierarchies are natural, not prescribed.
4. Leaders serve rather than preside.
5. Tasks are chosen, not assigned.
6. Groups are self-defining and -organizing.
7. Resources get attracted, not allocated.
8. Power comes from sharing information, not hoarding it.
9. Opinions compound and decisions are peer-reviewed.
10. Users can veto most policy decisions.
11. Intrinsic rewards matter most.
12. Hackers are heroes.